Do you know who Gary Vee is?
If you're in the online business space, you probably know him.
If you're not familiar with him, Gary Vaynerchuk is a serial entrepreneur.
He is also an author of many books and a social media personality.
People usually know him as Gary Vee.
He's built many businesses.
He's also amassed a huge following on social media.
He has a knack for cutting through the noise with his no-nonsense advice.
Now, as many people in the online biz space, I consumed a lot of his content.
And after hours and hours...
I condensed two key pieces of wisdom I've learned from Gary Vee.
I believe those two pieces of advice saved me time, money, and energy.
And they could save yours as well.
So today, I want to share those valuable insights I've gleaned them from him.
Let's dive into those.
Gary is a massive content creator. He often talks about the importance of "documenting" rather than "creating" content.
This is a massive shift in mindset when it comes to content creation.
We live in the creator economy.
So, people naturally start thinking about making content.
And they go straight into 'creation mode'.
What to create? What to post? How to do it?
His solution: don't overthink it.
Don't spend hours trying to make the perfect piece of content. To build a personal brand online, you don't need top creatives to start. Gary advises just documenting your journey, experiences, and insights.
Share what you're doing, learning, and experiencing in real-time.
This authenticity resonates with audiences and builds trust and connection over time.
Here's how I incorporated this advice in my own content strategy.
This newsletter exists to document what I learn and apply as a marketer trying to grow my business projects
The tweets I post are notes to self. It’s my way of documenting what’s going on in my head (if you don't already, you should follow me on X).
I post a Radio Show every Saturday on SoundCloud & MixCloud. This is me documenting the best tracks I find during the week and sharing them with my audience.
The key thing to note here is that this works because you are 'creating' content already in your head.
You just might not leverage that to build a brand.
I was already learning marketing. I was experimenting with different traffic methods, funnels, and offers. I just wasn't sharing that with the world. The newsletter solves that.
I was already having thoughts in my head. I just wasn't sharing my ideas with the world. My X profile solves that. I don't 'create' for X. I share what I learn, think, or experience.
I was already listening to songs and collecting tracks for my journey as a DJ. I just wasn't putting them together in a short mix for people to enjoy as well. The Radio Show solves that.
So think about your own journey and your own strategy.
Are you over-thinking your content strategy?
Document, don't create.
This piece of advice is a real eye-opener.
Gary emphasizes the importance of watching people's actions.
It's better than just listening to their words.
It's easy for someone to talk a big game and offer advice, but their actions speak louder.
Watch what they do, not what they say.
For example, somer gurus say you should focus on paid traffic.
Yet, they mostly invest their time in creating organic content.
In this case, their actions reveal the true priorities.
If paid traffic is so good, why are you focusing on content? If getting clients 1-1 is so good, why are you creating info-products?
The list could go on, but hopefully you got the point.
Also, sometimes studying the actual marketing process is much better than listening to the person talking about their marketing process.
For example, you could study my entire strategy behind this newsletter and get many insights other than simply listening to what I say. What funnels I use, where do I drive traffic to, what do I talk about and why, etc.
My actions reveal what I believe in more than any of my words.
This principle also works when you're trying to sell something or build something from scratch.
In entrepreneurship, note where people spend their money. Don't just focus on what they say they would buy. Intentions are one thing, but actions reveal the real deal. Sure, they might tell you that your offer is new, your course seems great, or that your new Saas is amazing. But if they don't open up their wallet to buy something from you, they might have lied just to be nice to you.
Let people vote with their wallet and only focus on that.
Or, as Gary says, don't listen to what people say, watch what they do.
Timeless wisdom.
To recap:
→ Document, don't create.
→ Don't listen to what people say, watch what they do.
Apply those two principles to save a bunch of time, money, and energy taking decisions in your marketing journey.
Hope this brought value to you.
Talk soon,
Nick
